Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem
The current research aims at investigating the relationship between media use and self-esteem by testing fan identification as a moderator between both of them. The author hypothesized that fan identification would be positively associated with measures of media use and self-esteem and also moderate the relationship between these 2 variables. Data gathered from sports fans (N=141 Egyptian participant) through Facebook groups relating to sports fans confirmed the author’s expectations that sports fans’ use of 4 types of media—print, broadcast, online, and mobile phones—and that fan identification moderated the relationship between three types of media use (broadcast media, online media, and mobile phones) and self-esteem.
1- Material reproduced from some other source must conform with copyright regulations.
2- It is the author's responsibility to obtain written permission for reproduction of copyrighted material and send the same to ISSAJ editorial Office.