Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem

  • Alaaeldin H Mohamed
Keywords: Types of media, Sports fans, social identification theory

Abstract

The current research aims at investigating the relationship between media use and self-esteem by testing fan identification as a moderator between both of them. The author hypothesized that fan identification would be positively associated with measures of media use and self-esteem and also moderate the relationship between these 2 variables. Data gathered from sports fans (N=141 Egyptian participant) through Facebook groups relating to sports fans confirmed the author’s expectations that sports fans’ use of 4 types of media—print, broadcast, online, and mobile phones—and that fan identification moderated the relationship between three types of media use (broadcast media, online media, and mobile phones) and self-esteem.

Published
2017-09-20
How to Cite
Mohamed, A. H. (2017). Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem. International Sports Science Alexandria Journal (ISSAJ), 2(1). Retrieved from http://issaj.alexu.edu.eg/index.php/ISSAJ/article/view/9
Section
Articles